I build simple custom tools that help small businesses and startups stop wasting time on manual work.
I've spent years watching businesses struggle with spreadsheets, copy-paste workflows, and processes held together with hope. Most of them knew something should be automated — they just didn't know where to start or who to trust.
That's the gap I fill.
I'm not here to sell you on the latest technology or build something impressive that nobody uses. I'm here to understand what's slowing you down and build something that actually fixes it.
After 8+ years of building software, the work I find most satisfying is helping smaller teams get the same kind of tools that big companies take for granted — without the big company budget or complexity.
No account managers, no handoffs. When you have a question, you get an answer from the person doing the work.
I'd rather build something useful in weeks than promise the world and deliver in months. We can always expand once it's working.
Simple tools that solve real problems. No unnecessary complexity, no tech for tech's sake.
I've been building software professionally for over 8 years — web apps, mobile apps, internal tools, automations. I've worked with construction companies, publishers, restaurants, and various small businesses across different industries.
The common thread: teams that needed something built to solve a specific problem, not a generic product they had to bend their workflow around.
I'm based in Loughborough, UK, but work remotely with clients across the country.
Tell me what's slowing you down. No sales pitch, just a conversation.
Get in touch